Is to increase the profile of Triathlon to encourage broader participation, inspire a new wave of triathletes and raise money for grassroots sport charities.
HOW IT WORKS
Our influence in marketing helps us raise money for charity as brands are prepared to fund us to be their ambassadors. We also offer our professional services as marketeers to our charity partners through mentoring and free advice.
We make money for charity through brand sponsorship, re-circulated entry fees, personal pledges and race winnings.
Is to showcase triathlon as a friendly, community focused and accessible sport.